Let's face it, there is no shortage of places women can shop for new clothes. But the women's boutique clothing industry has taken online shopping by storm, and with good reason. A boutique is a small store, specializing in fashionable clothing, shoes, and jewelry. Compared to a large box store, boutiques are filled with more unique and diverse product selections. They generally don't carry the same heavy inventory per item, however. This is an advantage for those that want to see new styles cycled in frequently. Many women have grown tired of the large stores that provide everyone with the same dull styles. It doesn't scream fashion and it's a very impersonal and uninspiring experience.
When shopping for clothes with an online boutique, you can take the time to find what inspires and excites you. The dress that strikes a chord deep within your soul and the perfect blouse that compliments it. The options available within boutique clothing stores tend to be far more trendy.
Boutiques can shift and move faster than larger retailers that buy larger quantities of pieces early before a given fashion season begins. Imagine larger retailers as giant ships, whereas a smaller boutique is a more agile modest-sized boat. When the waves of shifting fashion trends start rolling in, smaller boutiques can shift to adjust to the changing current much faster.
Now, don't mistake trendy options for being risky. Boutiques do not need to jump on fashion trends immediately. Changes in fashion can happen quickly and you are still going to want time to adjust to those trends. Or even decide if it's a fashion trend that fits your style at all. Not everyone is going to want to revamp their entire wardrobe every 12 months. Once you find your fashion style, you stay with it as long as it makes you happy and fulfilled.
So, why would you want to shop with an online clothing boutique?
1. Stylish, Yet Affordable Clothing
The misconception is that clothing boutiques are expensive, but the truth is boutiques can provide very affordable styles. Oftentimes, boutiques have a much smaller inventory of personally curated trendy styles. Outfits and sets of clothes set forth with well-thought-out intent. This ultimately creates much less overhead. In addition, boutique owners do not seek to maximize profit per item. Instead, the goal is to make fashionable stylish clothing accessible to all women.
Boutique clothing stores also offer hand-picked, unique, and high-quality styles. Whether you're looking for cute tops, a new dress or a great pair of jeans. This helps prevent those embarrassing moments at family get-togethers when you show up wearing the same thing as Aunt Mildred. Even better yet, many boutique styles are different than what you find at your normal retail stores.
2. Latest Fashion Trends
As was stated earlier, clothing boutiques are like the smaller boat and can readjust and move much faster than larger retailers. This means they can bring in new popular trendy styles that might take much longer to see on the racks elsewhere. This gives the consumer many more options to choose from before they would be available anywhere else. So, if you're the type of fashionista that is looking to stay ahead of the fashion curve, boutiques are your new home.
3. Size Inclusivity
How many times have you gone to the store only to find a disappointingly small section for plus-size clothes? The great thing about many boutiques is the size-inclusive approach. Offering plus size fashion for beautiful curvy girls is something far more commonplace in fashion boutiques. Many boutiques put forth a lot of intention in finding suppliers that offer stylish plus-size options. Not boxy, uncomfortable clothes that lack any character. Certainly, the goal is not just to "hide" behind your clothes, but rather find something that highlights your strengths while being on-trend.
4. The Personal Touch
Small boutiques, and their owners, are very accessible compared to larger clothing companies. The community spirit prevalent within fashionable clothing boutiques is one thing that really draws people in. And if you ever have any questions about clothing combinations, fashion tips, or sizing, boutique owners are always ready and willing to assist you in whatever way possible. Boutiques have a passion for fashion and are driven to help other women, which you don't always see in other stores. When you find your tribe, you embrace them and help them as much as possible.
5. The Convenience of Online Shopping
The world of shopping has changed dramatically over the years. Over 70% of the US population shop online. More than 20% of all retail sales happen online. And there are more than 12 million online stores throughout the world. These numbers continue to increase year over year. So we all know how convenient online shopping can be. No lines, no waiting, no frustrated employees, no traffic. Overall, we get to decide what our shopping experience looks like when we shop online. If you're looking for a new outfit, this gives you the freedom of having a much more stress-free experience. It's also worth noting that you also have more product diversity available at your fingertips. Which is much better than shuffling frustratingly through a rack that simply doesn't have anything you want.
6. Supporting Boutiques, Supports Small Business
There's something to be said about how wonderful it is to support small businesses. Especially women-owned businesses, which many fashion boutiques happen to be. The American dream that is entrepreneurship is still alive and well, and many women open boutiques to live out that dream. Supporting their families while striving to bring the joys of fashion to all women.
Larger corporate retailers can fall out of touch with what women need when it comes to clothes. In addition, these large companies are often contributing far less to the economy, especially the local economies of small local boutiques.